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Youtube kids4/12/2023 Much like the panic over TV-glued children in the 1950s and ‘60s, today’s parents are concerned over a far more unpredictable kind of screen time while also being thankful for its unique ability to keep kids quiet and docile. It is now a parenting rite of passage to watch toddlers quickly learn that pressing a few buttons on a screen can deliver hours’ worth of rainbow-soaked animations that turn their brains into passive iPad receptacles. The history of children’s videos on YouTube is not a very happy one for most people involved. Whether or not it’ll be good for the kids who watch them is a more complicated question. Kids’ videos, once a relatively lucrative cottage industry on a platform that expressly courted them, will likely never be the same. But there isn’t much else individual creators can do to protect their livelihoods from the changes coming to YouTube in the new year. YouTube, Jones argues, needs to stay kid-friendly.īounce Patrol has submitted a comment to the FTC sharing its concerns. Sesame Street, the show that was revolutionary in its commitment to being available for free, is now behind the HBO paywall. ![]() More homes than ever have scrapped cable in favor of streaming many don’t even get PBS. She says she understands the importance of protecting kids’ data, but with less incentive to create children’s content for YouTube, she wonders where kids will go instead. If creators fail to label their channels as “made for kids,” they risk being fined by the FTC.Ĭhannels like Bounce Patrol now face a double bind: Shannon Jones, Bounce Patrol’s creative director, says she’s expecting Bounce Patrol’s YouTube revenue to drop by 90 percent. The videos are preceded by targeted or “behavioral” ads, which means that YouTube has been illegally mining the data of kids under 13 without their parents’ consent - and in September YouTube was fined a record $170 million by the Federal Trade Commission for violating the Children’s Online Privacy Protection Act.Īs part of the settlement, YouTube agreed to implement a policy effective January 6, 2020, which states that no child-directed content can feature targeted advertisements. It’s also resulted in a successful business: The ad revenue garnered by Bounce Patrol subsidized a team of around 10 people to produce the group’s songs and videos.įor the past several years, Bounce Patrol’s videos, by virtue of being on Youtube, have also collected data on millions of children. ![]() Among the troupe’s most popular videos is a 20-minute compilation of the viral, if not bizarre, “ Finger Family” song, and its most-viewed video ever is a rendition of “ Baby Shark” that currently has more than a billion views. ![]() Unlike The Wiggles, though, much of Bounce Patrol’s content is inspired by the YouTube algorithm. Like The Wiggles, Bounce Patrol is wildly popular among its target demographic of preschool- and kindergarten-aged children: At more than 11 million subscribers, its YouTube videos have been watched 6½ billion times. It’s not just that they’re both Australian children’s music groups, although that’s probably the main thing.īounce Patrol is made up of a handful of adult cast members who are so perky you feel tired just watching them, who wear brightly colored T-shirts and sing nursery rhymes about Christmas and Old MacDonald and sometimes the alphabet. If the YouTube generation had its own version of The Wiggles, it’d be Bounce Patrol.
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